International Program Bachelor

International Program Bachelor

Établissement
Autre établissement du supérieu...
Ville
Paris
Durée
3 an(s)
EIML Paris - Ecole internationale de Marketing du Luxe

This program is dedicated to international students and french students with a high level of English who want to study luxury marketing in Paris, London and Shanghai, three capitals of the luxury industry. The 5 years program is totally taught in English and the last two years (4th and 5th year) can be done in a co op program in partnership with French luxury companies, so that, the tuitions fees are paid by the companies and the students are paid.



Bac +3 RNCP II
Source digiSchool - 2018

Bachelor International Program

Présentation de International Program Bachelor

1st Year 

LUXURY, CULTURE AND CIVILIZATION


Key markets players in the luxury industry
Fashion History
Film History
Art History
History of Civilizations
Design: Main Trends
French Etiquette: Good Manners and Social Skills


MARKETING AND SALES IN THE LUXURY INDUSTRY
Principles of Marketing
Operational Marketing
Applied Marketing: Case Studies
Advertising Campaign
Art of Selling
Principles of Digital Marketing
Press Review and Writing Techniques


COMMUNICATION TOOLS

Intensive French courses
Second Foreign Language (Chinese)
Office Software applications
Career building workshops
Elective course: Graphics Techniques


ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
Introduction to Law
Introduction to Accounting


2nd Year

LUXURY AND CULTURE
Key markets players in the luxury industry
Contemporary Art History
Contemporary Fashion History
Perfume History
British Etiquette


MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
Market Research
Strategic Marketing
Business to Consumer Sales Techniques and Simulations in the Luxury Industry
Marketing communications
Digital marketing
Principles of Merchandising
Consumer Behaviour
Writing Techniques


ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
International Trade
Accounting Analysis
Contract Law
Organizational Behavior
Economics
The European Union Institutions


COMMUNICATION TOOLS
Intensive French courses
Second Foreign Language (Chinese)
Office Software applications
Career building workshops
Elective course: Graphics Techniques


3rd Year 

LUXURY PLAYERS AND CODES
Luxury Codes
Chinese etiquette
Made in France and French Know-How


LUXURY MARKETING
Brand Identity and Strategy
Strategic marketing - Case Studies (Fashion, Wine and Spirits, Jewelry and Watches, Cosmetics)
International Consumer Behavior
International Marketing
Qualitative and Quantitative Market Research
Business to Business Sales Techniques


ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY
Corporate Law
Costs Analysis
Financial Analysis
Elective Course Entrepreneurship
Geopolitics
Business Strategy
Intercultural management


DIGITAL MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
Advanced digital marketing
Blog
Advertising
Business consulting project


COMMUNICATION TOOLS
FLE
Second Foreign Language (Chinese)
Office Software applications (level PCIE Start)
Career building workshops
Elective course: Graphics Techniques


Conditions d'admission

Conditions d'admissibilité :

Pour accéder à la formation il faut être titulaire du Bac quelle que soit la spécialisation, et être doté d’une  réelle attirance pour l’univers du Luxe.  



•   en 1re année : titulaire du
baccalauréat



•   en 2e année : titulaire d’un Bac+1 



•   en 3e année : titulaire d’un Bac+2




Conditions d'admission :



•   Etude du dossier.



•   Test écrit composé de 3 épreuves :
QCM d’anglais, QCM d’aptitudes générales et QCM de test de logique.



Entretien oral de motivation.

Débouchés

OPPORTUNITIES
  •  Marketing Manager
  •  International Press Editor
  •  Community Manager
  •  Product Manager


Plus d'informations sur cette formation

The unit of the Bachelor cycle in Luxury Marketing, students can continue their studies in Cycle Master in luxury marketing, including the EIML Paris. Students can also use a parallel business to pursue their studies through alternation.


Contacter l'établissement

  • Site internet : http://www.eiml-paris.fr
  • Téléphone : 01 53 95 16 00/01
  • Adresse : 35 Quai André Citroën 75015 Paris
  • Afficher la carte

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