MSc in Digital and Big Data for Value

Ecole de gestion et de commerce
3 semestre(s)
ESSCA - Paris

Companies are seeking out managers who can design and implement effective digital marketing strategies, integrating the analysis of massive data reported by connected objects or published each day on social networks. However, companies are struggling today to recruit specialists and face a real shortage of experts in the field, particularly the «data-scientist» profile who demonstrates qualities in statistics, mathematics and computer sciences, in the operation of Big Data applied to marketing.

To equip graduates with the best knowledge of management and engineering, ESSCA will train high-level executives able to collect, aggregate, store and accelerate data processing through innovative algorithms. The curriculum centers on accompanying corporate directors in their decision-making processes, imagining tomorrow’s services, and anticipating new business needs.

This programme will prepare you to acquire skills such as agility in collecting and analyzing multiple data sources across a variety of areas such as CRM, communication, risk management, or marketing. To reach this level, courses in intelligence, marketing, communication or statistics.

Bac 4/5
Source digiSchool - 2019

Site internet de l'école

Présentation de MSc in Digital and Big Data for Value

Course Content 
The programme lasts 3 semesters and includes:
- 450 hours of on-site teaching – 2 semesters in Boulogne-Billancourt with 20% of the seminars in ESAIP near Angers – totalling 60 ECTS credits 
- An internship (4 to 6 months) and a a Master’s thesis totalling 30 ECTS credits.

Semester 1 managed by ESSCA

Internet and Corporate Strategies 45h
Web Technologies 45h
Internet and Market Studies 45h
Communicating and Selling on the Web 45h
E-CRM 45h

Semester 2 managed by ESAIP

Statistics and Probability 45h
Modelling Business Intelligence 45h
Big Data 45h
Internet of Things 45h
Data Driven Projects 45h

Conditions d'admission

For entry into the programme, participants will need to have:
- A 4-year Bachelor degree, preferably but not exclusively in business administration or engineering
- An M1 degree, or a total of 240 ECTS Credits
- A standard level of English (approx. TOEFL 550)

Admissions to the MSc in Digital and Big-data for Value programme take place once a year (September). The selection includes the following five steps:
- Application form (in English) sent to ESSCA
- Examination of applications
- Short list of candidates
- Interview (in English) to measure applicants’ motivation
- Validation of the application by the selection committee


Graduates are primarily destined to positions of:
• Data Scientist and Data-analyst
• Webmarketing Manager
• Business Intelligence Consultant
• Business Intelligence Project Manager
• Web Strategy Consultant
• Big-data and Digital Transition Consultant
• Social Media Manager

Contacter l'établissement

  • Téléphone : 02 41 73 57 24
  • Adresse : 55 quai Alphonse Le Gallo 92513 Boulogne-Billancourt
  • Afficher la carte

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