International Program Mastère

International Program Mastère

Établissement
Autre établissement du supérieu...
Ville
Paris
Durée
5 an(s)
EIML Paris - Ecole internationale de Marketing du Luxe

This program is dedicated to international students and french students with a high level of English who want to study luxury marketing in Paris, London and Shanghai, three capitals of the luxury industry. The 5 years program is totally taught in English and the last two years (4th and 5th year) can be done in a co op program in partnership with French luxury companies, so that, the tuitions fees are paid by the companies and the students are paid.



Bac 4/5 Alternance RNCP I
Source digiSchool - 2018

International Program Master

Présentation de International Program Mastère

 1st Year

STRATEGIC MARKETING IN THE LUXURY INDUSTRY

Key markets players in the luxury industry
International Management of Premium and Luxury Brands
International Luxury Distribution
Product Management
Advanced market research
CRM
Merchandising Strategy in Luxury
Packaging and Design
Collectioning and Mood board
Luxury sectors overview : Fashion, Accessories, Watchmaking/ Jewelry, Cosmetics, Gastronomy and Wine, Hospitality Industry and Luxury Services, Cars and Yachting.

DIGITAL MARKETING AND COMMUNICATION
Event Strategy
Event Project Management
International Advertising
Web Communication
E-business Strategy
Writing Techniques applied to Public Relations Press and Public Relations

BUSINESS MANAGEMENT IN THE LUXURY INDUSTRY
Quality Management
Sales Forecasting and Inventory Management
Sourcing strategy in the Luxury Industry
Communication Law
Consumer Law
Elective course: Entrepreneurship

COMMUNICATION TOOLS
English applied to Fashion, Beauty, Hospitality Industry, Jewelry
Second Foreign Language (Chinese)
Office Software applications
Career building workshops
Elective course: Graphics Techniques

2nd Year

STRATEGIC MANAGEMENT IN THE LUXURY INDUSTRY
Business consulting project
Comparative Luxury Corporate Strategies
Sustainable Development Strategy
New Trends and Marketing tools in the Luxury Industry
Managing a Network of Boutiques
Creation project: marketing, financial and technical aspects
Brand Creation Project

BRAND MANAGEMENT: CHOOSE TWO COURSES OUT OF THE FOLLOWING ONES
Managing a Fashion and Accessories Brand
Managing a Cosmetic and Perfume Brand
Managing a Jewelry and Watches Brand
Managing a Hospitality/Haute Gastronomy Brand
Managing a Wine and Champagne Brand
Managing a Car Brand/Managing a Yatching Brand
Managing a Decoware Brand/ Managing a Furniture and Design Brand

COMMUNICATION STRATEGY IN THE LUXURY INDUSTRY
Mediaplanning
Corporate Communication and Sponsoring Strategy
Social Media
E-reputation in the Luxury Industry
Mobile Marketing

ECONOMIC AND LEGAL ENVIRONMENT
Financial Analysis and Business Plan
Budget Management
Intellectual Property Law
Human Resources Policy in the Luxury Industry
Business with Latin America, North America, Asia and Middle East
Leadership and management
Elective course: Entrepreneurship

COMMUNICATION TOOLS
TOEIC
Second Foreign Language (Chinese)
Office Software applications (level PCIE Full)
Career building workshops
Elective course: Graphics Techniques
Research Thesis


Conditions d'admission

Conditions d'admissibilité :

Pour accéder à la formation il faut être titulaire du Bac quelle que soit la spécialisation, et être doté d’une  réelle attirance pour l’univers du Luxe.  



•   en 1re année : titulaire du
baccalauréat



•   en 2e année : titulaire d’un Bac+1 



•   en 3e année : titulaire d’un Bac+2




Conditions d'admission :



•   Etude du dossier.



•   Test écrit composé de 3 épreuves :
QCM d’anglais, QCM d’aptitudes générales et QCM de test de logique.



Entretien oral de motivation.


Débouchés

OPPORTUNITIES
  •  Marketing Manager
  •  International Press Editor
  •  Community Manager
  •  Product Manager

Plus d'informations sur cette formation

The validation of the EIML Paris master's program marks the end of studies for the student, who then seeks to enter the job market in positions of responsibility in the luxury sector.


Contacter l'établissement

  • Site internet : http://www.eiml-paris.fr
  • Téléphone : 01 53 95 16 00/01
  • Adresse : 35 Quai André Citroën 75015 Paris
  • Afficher la carte

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